In a previous post I designed a custom logo for Richard King. During the recent work I did with Jose of Iron Fitness we discussed the idea of creating a new logo for his business. We discussed the kind of font types and colors he’d like to incorporate, before cutting me loose to crete something for him.
The name is strong, so the imagery should reflect that. I started out with a image of some bolts that could be altered to convey our message.
I wanted to frame the text with the bolts, to give it that strong feel at first glance. So I rotated the image, duplicated it and mirrored it in order to give me the frame I was looking for. Adding in a rounded rectangle mask gives it a more defined shaped.
The idea for the text was to use a “Transformers-esque” typeface to give it a bold branding. I customized the blending modes to give it a bit of an industrial feel and centered it on the steel plate.
To add a bit of flair to it, I added a lens flare coming reflecting off of the stamped text.
Adding a bit of depth to the final image was the last order of business.
Thanks again, be sure to visit my website Evan Tantum Photography for my latest work and Subscribe to my newsletter
